Why o why!

What's with this obsession of owning accessories which proudly display the initials of the designer label manufacturing it? Like LV, C etc. The initials are not in just one discrete place. No siree! The darn bag/purse/suitcase has those initials stamped all over it. Case in point, look at this ad I recently spotted on the back-cover of a magazine:

I was wondering why Gorbachev had a cheap-looking GRT look-alike bag beside him till I realized it was an ad for Louis Vuitton and that the lettering on the bag was not "GRT" but "LV". For those who don't know, GRT stands for G.R. Thangamaligai, a popular jewelery store in Chennai. Depending upon the amount of money you spend at their store, as a "compliment", they give away free bags/wallets/purses etc. which are boldly emblazoned with the store logo. These "compliments" are renowned for their uselessness since the prominent GRT logo on those products render them pretty ugly, thus putting them into the I-won't-be-caught-dead-in-a-ditch-with-it category.

Now, if only GRT were smarter, it would associate the letters GRT with some "designer" label. I bet there would then be a flourishing market for the "designer" stuff and people would willingly pay for it. So what if it looks super-duper ugly, now the whole world knows I can afford to buy a designer brand! Yaaay!

I just don't get the logic :-(! Do you?